Pavillon Bleu label

The Pavillon Bleu is a tourist label, symbolising exemplary environmental quality.

Municipal beach – Saint-Jorioz

Facing the Dents de Lanfon and the Tournette, this large beach of white sand and grass is ideal for families and children.

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Jeux sur le sable - Plage de Saint-Jorioz

© C. Baudot – e-com-photos.eu / Plage municipale de Saint-Jorioz

Beach of La Brune – Veyrier-du-Lac

A sandbank on the edge of the lake, a gradual entry into the water… these are the ingredients for a pleasant afternoon on this very sunny grassy beach.

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La plage de la Brune à Veyrier-du-Lac

© Gilles Piel / La plage de la Brune à Veyrier-du-Lac

Created in 1985, the Pavillon Bleu rewards each year the municipalities and marinas for their sustainable tourism development policy.

As a guarantee of good environmental quality, the Pavillon Bleu, when displayed on a town or marina, conveys a positive and dynamic image to residents and visitors alike. In this sense, it also encourages a general awareness of a more respectful behaviour towards nature and its riches.
A survey* by the BVA institute shows that 67% of French people know about the Pavillon Bleu and that it could encourage 81% of French people to choose their holiday destination! According to 8 out of 10 French people, the Pavillon Bleu is a guarantee of clean beaches and water quality.

As a tourist or resident, choosing a Pavillon Bleu beach means going to a site with facilities that minimise the impact of tourist traffic. Sorting bins are available to recycle waste and the presence of sanitary facilities means that bathing water quality is maintained. Safety and accessibility to bathing for all are also taken into account, as is information on the quality of the bathing water and on the local fauna and flora. Throughout the year, and particularly during the summer season, the municipalities involved in the label organise various forms of environmental awareness activities.

Now present in nearly 50 countries on all continents, the Pavillon Bleu has become a reference in the fields of tourism, the environment and sustainable development.


(* BVA survey for the Pavillon Bleu, conducted by Internet from 22 to 23 August 2016, among a sample of 1099 people, representative of the French population aged 18 and over)

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